Flex is a technology for using video games in recruitment, university student marketing, and the military. Founded in 2022 the company's a Delaware C operating in the US, UK, and Canada.

Video games are very popular, amongst young people and internationally, so they're great for ads. Flex delivers precision paid omnichannel marketing campaigns targeting the audiences of popular games.

The data that's generated when people play videogames reveals alot about them. Flex has developed predictive models that correlate in-game activity to standard assessments, like standardized tests and psychometric evaluations.

Anything a candidate might be demonstrating in a video game. We have hundreds of algorithms, from Problem Solving to Grit and Determination. Shooters often demonstrate teamwork, communications skills, and competition. Agri-simulators like Farmville and Stardew Valley often show resource management, organisation skills, and curiousity.

Flex measures soft skills and professional attributes about candidates by analysing the video game data they’re generating at home in their spare time. Candidates sign up for an assessment and plug in their video game profile. In seconds, Flex analyses what they’ve done in video games, comparing it to millions of other players around the world. That information is shown back to the candidate, and they approve it for use in the application they’re submitting to work with you.

Go to beta.flex.game if you play video games on Steam.