Models to understand and predict human behaviour from how people play
Using gaming for marketing, recruitment, the military, and game development
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Our models
APM-v2
Our latest model, APM-v2 generates score predictions for 19 key traits like Grit, Problem Solving Ability, and Thoroughness. It is a 5,700 parameter model trained on Steam profiles.
APM-v3 (in development)
Our next model APM-v3 will predict GPAs and SAT scores using Steam and Riot data. Read more about it in development here.
BM-v1 (in development)
Buddy Model, our first generative AI, suggests in-game NPC behaviour based on how real humans play, replacing decision trees in a variety of game AI development scenarios.
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FAQ
Flex is a US company serving customers in America, the UK, and Canada.
Video games are a part of the future of higher ed marketing, recruitment, military talent, and game development. Check out our use cases to learn more. (top right)
Academics have studied the relationship between gaming and behaviour for many years. Most notably, in 2017 researchers identified a link between fluid intelligence tests and competitive MOBA rankings, and suggested these findings might be expanded to provide a general standardized aptitude test for all players.
Go to beta.flex.game if you play video games on Steam.